#Is #Hashtagging #Really #Important? In short, it can be, yes…maybe. After starting ten years ago on Twitter, hashtagging has now become a universally used symbol on Facebook, Instagram, and many other social networks. You may not like it, you may not understand it, but it is here to stay.
Why is it important? The intention of hashtags is to allow for a “search” of related tweets or posts about the topic that is being hashtagged. Honestly, it’s not that important. Having good content is way more powerful than having well-placed hashtags. You may go to someone’s page because of a hashtag, but you won’t follow them for it. But, getting someone to see your content is half the battle. For example, if you wanted to see more info about “Boston Real Estate,” you could search any social media site for recent posts using the hashtag #deflategate.
Pretty simple, right? As an agent, adding hashtags to your post helps your content show up in the search results that someone may see – driving them to interact with your brand and potentially find out how worthless your page is.
How Can You use them effectively without being annoying AF? Well, the truth is you can’t use hashtags effectively without being annoying AF. But, you can differentiate yourself from that LA Fitness trainer who posts slow-mo Instagram videos of himself power-cleaning hashtag #fitfam.
There are many “best practices” when it comes to using that cleverly renamed pound sign. First, create one for your brand that you can utilize throughout all of your posts, across all of the social platforms. For example, we SHOULD use #brokeagent in all of our posts on Instagram, Twitter, and Facebook. Simple, easy to remember, and short.
Also, be cautious about the number of hashtags you use. Instagram limits you to thirty, but if you use that many you belong on Shutter Island. Five is considered to be ideal in a subject line. Make sure you stick to less creative hashtags: #
Written by Gregory Kiep
With over ten years of experience in real estate marketing, Gregory has worked with top firms in Boston and Cincinnati, where he was raised. After completing his MBA at Xavier University, Gregory entered the world of real estate and successfully earned top Realtor awards for sales his first few years. Transitioning to a marketing role, he has worked in content and social marketing, SEO, web development, and branding for top firms around the country. He is currently the director of marketing at Charlesgate Realty. You can find out more about him at GregoryKiep.com or follow him on LinkedIn or Facebook.