We wanted to take a different approach on the real estate industry. In the midst of a sales drought, we met up at a bar in Santa Monica and came up with the idea of capturing the inner monologue of a real estate agent. A couple beers later we created the name, locked down the social media handles, and started writing.
A lot of people ask us what is it that you guys actually do? What are you trying to accomplish? We wanted to create something that we would enjoy reading. We grew tired of the conventional real estate media publications and decided to create our own platform that consist of highly engaging, socially driven, relatable content for all real estate professionals. The most important aspect is to always be funny and real. What we are experiencing as real estate agents is insane and hilarious. There is no other industry where this shit happens. People needed an outlet and we gave it to them.