I am already pissed off about the comments this post will generate. Here is a prediction of a Facebook comment from a realtor who feels the need to prove that they are the hardest working agent in the entire universe: “If you aren’t doing these things already you should be ashamed of yourself.” Well pretentious future fake social media troll, please swallow your self righteous thoughts for a second and understand that everyone isn’t as perfect as you. Moving on from my insecurities…Here is a list of resolutions that MOST OF US can do to make our real estate experience a little bit better in 2017.
1) Learn EVERYTHING about the property before you see it:
If you are representing a buyer it is extremely easy to print out the MLS sheet and learn the basics: the square footage, when it was built, the bed/bath count etc. It takes no effort to bring your buyer to the property and hope that the listing agent can explain the home and isn’t as lazy as yourself. But, your main goal should be to provide as much value to your client as possible. So, instead of just printing out your sheet learn as much as you can about the property before you see it! It’s revolutionary! Find out why they are selling. Find out if anyone was murdered in the guest room. Find out if they plan on keeping the potted plants. The more you can tell your client before and during the showing the more your client will trust you.
2) Get out of the Office:
I feel a weird pull to the office that seems to be coming from a charade of productivity and a little bit of guilt. Fact: I am more productive from the office than I am from my apartment. But, I also feel guilty if I don’t go into the office on certain days because I compare myself to friends who have desk jobs and sit in their office all day until 8:00 PM. Losers! But, if I’m sitting in the office every day how am I generating new business? Yes, I know you can cold call and post on social media and send emails… But you should get out there and meet people. Talk to them in person. Go to networking events?! I personally feel like I have a better shot at getting someone’s business when they can actually see me. Maybe it’s just because I’m extremely attractive. Joke.
3) Stop Doing Things You Don’t Want to Do:
Realtors have enough anxiety to deal with as is. Just seeing a client’s name pop up on your phone can be horrifying depending on the situation. Comedian Bill Burr put it perfectly: “people are too afraid of how others will respond to rejection.” But, the people you actually want to be around should be okay with you telling them that you don’t want to go see La La Land on a Thursday night. Next time a friend asks you to do something you don’t want to do, just say “no.” I feel like I spend so much time worrying about how I am going to cancel plans when I could have just told them I didn’t want to go in the first place. Maybe this just applies to me… who knows.
4) Spend at LEAST an hour on lead generation every day:
Our whole business revolves around people actually wanting to work with us. At the end of the day you should always be able to answer the question: “what did I do to get more business today?” This can be as simple as messaging people on Facebook or as complex as sending a (probably pointless) mailer to an entire neighborhood. A constant in life is that it is always changing. For example, my roommate just got engaged to his girlfriend. This means he will be moving out of my apartment. Do you think this is just affecting the two of them? Absolutely not. Myself and my other roommate are now faced with life-altering decisions about either moving in with our girlfriends or finding a new two-man…
5) Always have a house to talk about:
As fascinating as your opinion on the market is…it’s actually not at all. It’s a go-to conversation that goes to pretty much nowhere every single time. When someone asks you about your profession it’s way more interesting to tell them about a cool AF house that you “saw” this week. What’s better? “Oh with interest rates where they are I see the market going….” OR: “I saw this house in Brentwood on Tuesday that had a grotto made out of gold from King Tut’s tomb. It’s actually just a few streets from your house and will rise the value of your home dramatically!” People like hearing about unique houses and prices that relate to their situation. My personal resolution is to be able to talk about real estate like I can talk about sports. I know off the top of my head that the Marlins beat the Indians in seven games in the 1997 World Series in 13 innings…but I SHOULD know the average price per square foot for sold condos in Santa Monica. I hope I don’t sound preachy with this list. These resolutions are all extremely doable and will make your life as a realtor a little bit more rewarding.