1) Facebook Messenger
You know what the laziest move in real estate history is? Setting your Facebook Status to: “If anyone is looking to buy or sell, contact me to be your agent!” Everyone is guilty of this. So, take your laziness one step further and spend an hour direct messaging your “friends” on Facebook. It feels a little more personal and can actually be a great lead generation tool. Also, the “seen” feature makes it more difficult for your “friends” to ignore you. Get a dialogue going and ask them if they know anyone in the market. There’s got to be at least one lead amongst those high school classmates that you haven’t talked to eight years.
2) Dating Apps
I have said this before. But, you can literally swipe on random people in a certain mile radius of your choice! Plus, I “heard” there is now a “make friends” feature on a lot of these dating apps. This is literally free marketing. Swipe on everyone and come up with a clever lead slash/pick-up line. Something like: “you may not fall in love with me, but you will fall in love with the home I can find you.” Something not like that actually.
3) Your Contacts
When is the last time you actually went through all of your contacts on your phone and texted everyone an update of what you are doing. Probably never. Send a quick update to everyone in your phone that lets them know you are in real estate or maybe at a new brokerage. Most people will probably not respond, but at least you now put your name in their heads.
4) Your Old Coworkers
If you are like the majority of real estate agents, selling homes was not your first job. Hopefully, you developed decent relationships with a few people at the places you used to work. Look through your old emails and reach out to all your old coworkers and tell them why you quit the 9-5 life to work 80 hours a week as a realtor!
5) Search Hashtags On Instagram
Pretty simple. Search the following hashtags on Instagram and start sliding into their DM’s:
For those who don’t understand the social slang… you should direct message people in your area that are using these hashtags. People that are getting divorced are selling their homes. People that are having babies tend to buy new homes. Savage? Yes. But, it is also genius and I guarantee you nobody has ever done it.