This is the most honest blog title on the internet.
Wouldn’t it be refreshing to hear someone tell you that they became successful in real estate because they were rich and knew a bunch of other rich people? Picture this: a successful realtor is on a panel at a conference and gets asked what he does to generate new leads. He responds by saying: “Well, I come from a lot of money. My father got involved in the Entertainment industry at an early age and basically knows everybody from Al Pacino to Kendall Jenner. Because of how rich we are, I grew up in a rich neighborhood and played with all of the other rich kids. In fact, I used to go to Greece every summer with Kate Winslet. As I grew up I went to a high school in Beverly Hills where I met other rich as hell students. I obviously skipped college because I didn’t need to learn anything or work a day in my life. So, I got my real estate license. I don’t even really know how to properly fill out a purchase agreement. In fact, I outsource most of logistical tasks to my team. But, I have the best connections on the planet. So, every time someone famous wants to buy or sell a home, they use me. I haven’t cold called once. I haven’t door knocked. The leads come to me. You can get a real estate coach, build your brand, farm neighborhoods, and work your sphere of influence…but it will never be as effective as already knowing rich people.”
(Drops mic) – Crowd silenced
That was purposefully a little extreme. But, I think it would be awesome for one of these millionaire agents to actually admit something like that! Obviously, not every successful agent is born with connections. But, it seems like this particular aspect of real estate always seems to go unspoken. Is it because it is superficial and people are scared of how it would sound? What if a real estate coach actually told you to befriend rich people and use their connections? I know that is taboo and “unethical,” but it makes more sense than blindly calling a bunch of numbers that don’t work! All I am saying is that I am sick of hearing success stories of the agents who claim that their work ethic and desire got them business. Like…you failed to mention that your dad owns the brokerage.