I think it is fair to say that if you do three of five of these you are a lazy agent. If you just do two you are probably ok…
1) They don’t print out the client detail reports for a showing: Instead of handing their buyers the actual listing sheet, they secretly glance at an email on their iPhone that they sent themselves. Then, they shout out the “important” stuff like the year it was built, square footage, and HOA’s.
Excuse: You don’t have a printer and you didn’t want to go to your office (fair). Also, you look like you actually did research by “memorizing” how long it’s been on the market.
2) They don’t meet their buyers at open houses: It’s easy to send your buyers to opens by themselves because the other agent is there. But, that should be the exact reason you don’t do it. What do you think the other agent is telling your client? I’ll tell you: “Your agent isn’t here? You should work with me I will go with you to every showing.”
Excuse: You haven’t played this course before and you already had a tee time over a month ago. They don’t need you there for every single home.
3) They take their own MLS photos without hiring a professional photographer: Basically, they are cheap AF and are destroying their own listing by marketing it with Polaroids.
Excuse: You are an idiot.
4) They only set up a “couple” open house signs: They put up like one beat up sign in front of the house and maybe one other down the street. This may not seem like a big deal because most people find the opens in their area with the click of their thumb on a smart phone. However, there are always a few guests that come in because they “saw the signs.”
Excuse: Setting up open house signs it the absolute worst. It’s dirty, it’s demoralizing, and it’s inconvenient. Also, you don’t have room in your car and hearing them rattle around your trunk is extremely annoying. “Setting up a sign isn’t going to sell this house.”
5) They don’t prepare the house properly for a showing: They greet you at the door and turn on all the lights as you and your client walk through the dark house. There’s nothing worse than explaining to your client that the place: “actually looks good when it’s lit up and open.”
Excuse: You didn’t have time? I don’t know we’ve all been squeezed between showings before, but this shouldn’t happen.
There you have it. If you do three of five of these things you are a lazy agent. Unlike high school and college, being lazy is not a cool thing to be in real estate.