1) DO NOT make your status: “Whoever is looking to buy or sell a home, I’m your guy/girl!”
This is the lowest form of marketing you can do. Yes, it notifies your friends that you are in real estate. But, it is lazy and looks like you are begging for business. Hit up each of your friends personally instead of making a status to be more effective.
2) DO NOT post your listing in Facebook groups:
Facebook groups are for discussions and content. Nobody cares about your $125,000 shack in Nebraska. You will get ridiculed and most likely kicked out of the group for spamming. This will make you feel self conscious and scared to ever post again.
3) DO NOT go Facebook Live if you suck at it:
A lot of real estate agents are obsessed with the new Facebook Live feature that lets you post video and interact with people. It’s really fun, but if you have nothing to talk about it will make you look foolish. I did it a month ago and played the recorder for five minutes and signed off. It was scary.
4) DO NOT get offended by everything and comment about it:
I did a video for Realtor.com about mistakes “millennial” homebuyers make. People got offended and commented that I was making millennials look stupid. Are you kidding me? I can’t believe my fellow millennials got offended and told me to stop using that word. If you get offended by something on Facebook you probably shouldn’t comment it because it makes you look pathetic. It really does. If a photo of Trump offends you should just stop looking at it.
5) DO NOT post pictures that “prove” you are working:
This includes in-car selfies, photos of you in a hard hat at a construction site for a “development project,” photos of your coffee or laptop, and anything else that shows that you are “grinding.” Also, stop sharing motivational quotes that someone else wrote.
6) DO NOT post actual real estate questions in Facebook Groups (if your clients follow you):
Be careful posting questions or complaints about your clients in real estate groups on Facebook. Imagine if your client saw your paragraph complaining and asking a group of realtors what to do in a particular situation. Your clients don’t want to see you seeking help from someone else. But, if the group is private you should be ok.
7) DO NOT post a photo relaxing by the pool when you need to find a home for your client:
You think your client wants to see you blasting down a mountain in Aspen while they are trying to find a home for their new baby? No. They are under the impression that you are looking for their home every hour of the day. Use discretion when posting vacation pics when you still have stuff to do.
8) DO NOT only post about real estate:
It is important to notify your friends that you are in real estate. But, if that’s all you post about people will get annoyed and unfollow you. Mix in some personal interest stuff as well so your clients and friends think of you as an actual human.
9) DO NOT repost blog posts from mainstream websites to your Facebook:
Yes, it is important to notify your audience that you understand the market and are keeping them up to date. However, regurgitating every post from Inman News or Realtor.com shows that you have no voice of your own. Try to come up with some of your own content or at least focus on statistics and market facts that apply to your own area.