Instagram is a social media outlet that many realtors are beginning to use to improve their personal brand and marketing. Because the majority of realtors are relatively new to Instagram, many of them have absolutely no clue how to use it effectively. Below are five DO NOTS of Instagram for realtors.
DO NOT: Do not post a picture of your workspace. Gramming your laptop, a strategically placed notebook, and a Frappuccino will not to convince your 35 followers that you are doing any business. In fact, it will have the reverse effect. You are showing your audience that you have absolutely nothing to do besides arrange inanimate materials on your desk like a wannabe Andy Warhol.
DO NOT: Do not post a high definition picture of a beautiful home with an inspirational quote captioned across the bottom. First off, this house is not even close to being your listing. Second, saying “Challenges are what make life interesting, overcoming them is what makes life meaningful” is completely pointless. Not only does this quote mean absolutely nothing, but also it is completely unoriginal. Anybody can Google image a house and a quote. Please do not litter people’s feeds with this trash unless you want to lose some followers and all of your friends.
DO NOT: Do not post about how much you love being a real estate agent with a picture of somebody else’s listing that you took caravanning. We are very lucky that we get to see beautiful homes and work our own hours. But, we do not need to shove it down everyone’s throat. This type of picture is almost as useless as your decision to go see that house for a client you don’t even have.
DO NOT: Do not post a generic image or gif that complains about how you have to work weekends. Nobody cares.
DO NOT: Do not. I repeat. Do not ever take an in-car selfie with a caption that reads: “on my grind.” This is the number one mistake any realtor can make in their Instagram career. Despite what the caption may say, you are not actually on your grind. You are stuck in traffic on the way to In N’ Out Burger in between the one showing that you had and cocktail hour.
Avoid all of these DO-NOTS of Instagram and you will temporarily maintain your audience before alienating every single person you know. In case you can’t read. Watch this video that basically says the exact same thing!